12 Makeup Rules You Should Know by the Time You’re 40

Makeup trends come and go—blue eye shadow, anyone?—but these classic beauty techniques help you radiate health and vitality at any age.

12 Say yes to foundation; no to powder

As you get older, your skin tends to thin and develop fine lines, and your makeup routine needs to change to accommodate those nuances. The first order of business is to toss out powder, which reliably makes you look older. “Powder adds way too much texture, looks cakey, and takes the life out of your skin. Skin is alive and should look dewy and touchable,” says Cindy Joseph, a makeup artist turned supermodel who founded the makeup line BOOM! “If you feel you must use foundation, don’t put powder over it. Wait for it to dry; then dab moisturizer over it,” says Joseph. A great, lightweight option for smooth coverage is Laura Mercier’s Tinted Moisturizer. After applying it evenly all over your face, press a makeup sponge onto any wrinkled areas, where makeup may have settled in. And make sure to choose the right foundation—the color should match yours even before it’s blended. (Wearing shades too light or too dark are some of the makeup mistakes that age you.)

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