12 Makeup Rules You Should Know by the Time You’re 40

1 Remember that less is more

“We have all seen the woman who wears too much makeup. If you look in the mirror and see make-up rather than YOU, it may be too much,” says Joseph. “Instead of trying to conceal what you believe are flaws, accent what you really love about your face instead—your eyelashes, eyebrows, your color, your lips. Others rarely see your brown spots, dark circles, or uneven skin,” she adds. “People see what’s attractive, so play up the features you love instead of trying to hide something you don’t like.” Check your motivation for wearing makeup: Is it fear or fun? Go for fun, Joseph advises, and the joie de vivre will show in your face. “Taking joy in living is a woman’s best cosmetic,” Joseph says.

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