12 Makeup Rules You Should Know by the Time You’re 40

11 Know which lip colors work best with your skin tone

As you age, you naturally lose definition in your lips, so you want to avoid dark colors like deep reds, purples, and browns, which make your pout look even smaller, less highlighted, and less plump. “Choose a color that blends into your skin tone color palette,” Joseph suggests. “You can find the best hue for yourself if you look at the color tone of your lips, tongue, and gums.” Pink? Mauve? Salmon? Let your natural palate guide you to the right colors. We’re looking forward to the January release of Maybelline’s Color Sensational Inti-Matte Nudes, a collection of creamy matte lippies in 10 warm neutrals—with added honey nectar oils to keep lips hydrated.

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